Golf Instructor Turned Marketing Mogul
I don't like to be self-promotional, but I'm so proud of one of my early customers that I had to feature him here on my site. Charlie King is the Director of Golf Instruction at Reynolds Golf Academy and HubSpot just featured him in a video case study.
Charlie's a golfer, not a marketer, but he's achieved amazing results from inbound marketing! Here are some tips that all small business marketers can learn from Charlie:
- Learn from the experts - Charlie is a HubSpot customer, but he didn't just take our word for everything, he went out and did his homework. Charlie is an avid fan of David Meerman Scott and Paul Roetzer so he started reading their blogs and getting their advice.
- Test the waters, and then test again - He didn't know what would work and what wouldn't so he started testing everything -- offers, landing pages, calls to action, social media channels -- to see which ones converted well and which ones didn't.
- Stop focusing on design first - Although he wanted a nicely designed and functional website, he didn't let that monopolize his time. He launched his website on a content management system (CMS) that was easy to use and update. Then, he stopped obsessing about it and started creating content to help him get found online.
- Let go of the old rules - There aren't many golf instructors out there writing e-books, publishing a library of video training sessions, and doing an online tv show. Charlie threw out the old rules (lots of press releases and advertising that he couldn't track) and started with some fresh ideas.
All of his (and his team's) efforts paid off in a big way. They grew their leads by more than 50% in 5 months and now their golf schools are at their highest attendance rates in their history! Congratulations Charlie and the Reynolds Golf Academy team on a job well done!
